I wrote this headline in my notebook a few days ago, thinking that I should collect my thought on Threads under it. Up until now the page has remained empty. The thing is, the more I think about Threads the less I care about it.

Don’t get me wrong, if you’re on Threads and you are having a great time there then good for you. The same goes for having a good time on Instagram, TikTok or Twitter och Reddit or whatever. People having a good time on (or off) the internet is a good thing. I’m not here to say that Threads is meaningless or uninteresting on an objective level, just that it’s uninteresting to me.