There has – as usual – been a lot of coverage of this years WWDC Keynote so I will try not to repeat to much. I will however point out something that interests me a lot. It’s mainly two things.

OS X Mavericks.

No, I’m not too keen on the name either but one thing about the name-change is really significant.

We want to set a name that’s going to carry us for at least the next ten years.¹

There has been some speculation over the last couple of years that Apple will soon dump Mac OS X in its ”iOSification of the Mac” and ”dumbing the Mac down” to make it more appealing to a mainstream crowd and thereby making it worthless to the pro users. The name change and the comment by Federighi makes this sound really improbable.

The Mac Pro

Long time follower of this site knows that the Mac Pro is precious to me. I don’t own one personally but they are an integral part of my work place and the recent lack of updates to it, along with complete sales-stop in Europe, have given me and my colleagues doubts about relying on Apple in future.

A new Mac Pro is therefore great news. A redesigned Mac Pro is even better news. Why? Because it means Apple has spent a lot of time and money into bringing us this product. That must mean they don’t plan to kill it off for quite some time.

To me these two things is a very clear indication that Apple is not planning to move away from the pro market anytime soon.