Until recently, the Pictionary-like game had only run spammy banner ads in its free mobile app that, including the paid no-ads version, has amassed a staggering 50 million downloads in five months. Now, with a direct-sales force that’s been on the ground for a whole eight weeks, Draw Something is inserting advertisers’ paid terms into the game for players to literally draw brands.

Here’s how the game works: Pick a word from a list of three, then create a drawing so a Facebook friend can guess that word and you can win points. For the ad product, imagine inserting words like "Doritos" or "Coca-Cola" in among "golfer," "bikini" or "fireworks."¹

I played Draw Something quite intensely for a few days some time ago, but it’s been lying dormant on the springboard since then. Now this news definitely makes me feel that me and Draw Something is not a suitable match.

The only question is whether I should just delete the app or launch it one last time to attempt to remove my account.