Google+
Google +Circles: share what matters, with the people who matter most
(and with Google).
Apparently Google is about to launch a full scale attack on Facebook with their own social media community. I’m not a Facebook user so I don’t know whether there are any aspects of it that Google obviously would do better. However I can guess that they will have one thing in common, and that’s one of the mail reasons I don’t use Facebook.
The user is not the customer, the user is the product. I always prefer to be the customer.
Here a link to a video and an about page for Google+.