Henrik Carlsson's Blog

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Rapid sales on Amazon’s new eReaders/tablets, because they’re good or because they’re cheap?

posted this on and tagged it with Amazon Kindle

According to SplatF Amazon’s new Kindle Fire is their best-selling electronics device, even though it’s only available for pre-order. However, what surprises me is this:

The new $79 Kindle is no. 2, and various Kindle models actually make up the top 12 gadgets on Amazon right now.

The Kindle is available in three versions, the color-display tablet called ”Kindle Fire”, the touch screen eReader ”Kindle Touch” and the no-touch but cheap ”Kindle”. The $79 model that Dan Frommer mentions is the one that’s basically the same old Kindle as before, i.e. just a cheap eReader without touch and likely with crappy controls.

Based on this I guess that a lot of Kindle customers are very price-sensitive, so it’s likely that even the Fire will compete on price rather then features.