Henrik Carlsson's Blog

All things me.

(Facebook) Instant Articles

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Built for Publishers

Instant Articles keeps publishers in control. Publishers decide what to share on Facebook, with article templates that mirror the look and feel of their brands. Publishers can even automate their workflow by using RSS to publish Instant Articles directly from their existing content management systems.

Instant Articles

(My emphasize.)

Yes, this is the way to do it. If you want people to add stuff to your silo, make it easy for them to do it using their existing infrastructure, and thereby enabling them to cross-post to the silo, as opposed to exclusively create and post there.

And yes, using a tried and tested technology like RSS is a smart move. No, it’s not the latest hotness. Yes, XML feels clunky. But it’s a frozen format. It’s widely understood, easy to implement and most publishers already have it implemented.

You’ll need a Facebook account to sign up for Spotify

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According to information directly from Spotify you can no longer sign up for a Spotify account, be it an ad financed free account or a premium account, unless you have a Facebook account.

Unfortunately you will need a Facebook account to access Spotify from now on, unless you already have an account set up.

A my friend Emil put it in a tweet, being able to use your Facebook account is a good thing, being forced to do it is a bad thing. I like it when modern more or less web-related companies integrate with each other, but when membership in one requires you to be using the other it’s really not a good thing.

My opinion on Spotify in general

I’ve had a Spotify account for a really long time now. It’s always been a premium account, except for the first few months. I’ve been fairly happy with the service and selection they provide. However one thing about Spotify has bothered me. (The same goes for any other company that provides streaming media.) No matter how long I’ll be a member, nothing of what I chose to listen to will be mine. The second I quit my membership I will lose the ability to listen to the songs. Contrast this with money spent on a download service, like iTunes. When I pay for a download I purchase something. If I chose to throw away my iPod and iPhone, thrash my Mac and burn my iPad to ashes, the right to listen to the music I’ve purchased is still mine. Any computer or computer-ish device that can play AAC audio files enables me to listen to my purchased music. (Yes, of course I must make sure the actual files are present on the device.)

This is by no means Spotify’s fault. It’s an inherent flaw in the streaming business model. To some people it’s no problem, and to me the benefits of Spotify has counterweighted the limitations of the nature of streaming. However, I’ve noticed that I don’t listen to as much ”new” music as I would need to in order to really make full use of Spotify’s benefits.

Spotify’s change to the free accounts

Some time ago Spotify changed the terms for free accounts and made some cheap accounts available. Suddenly the free accounts had a limit to how many songs could be listened to in a month. This really pissed of some people. Apparently some people still thinks free music should be part of the human rights. (Let’s save that discussion for some other day.)

This didn’t really change anything for me. If anything it was just an indication that the advertising didn’t pay off as good as some people thought and that Spotify felt a need to limit the free accounts in order to gain more paying customers.

Spotify and Facebook

So far Spotify’s collaboration with Facebook hasn’t changed anything for me, since the new rules only apply to accounts created now and in the future. However, if it does start to apply to old accounts I will likely cancel my Spotify subscription and start spending the $10 a month in the iTunes Store instead. I currently don’t have a Facebook account and I will not create one just because Spotify wants me to. I pay money to Spotify to listen to music, not to have them forcing me to get a Facebook (or any other social network) account.

Google+

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Google +Circles: share what matters, with the people who matter most (and with Google).

Apparently Google is about to launch a full scale attack on Facebook with their own social media community. I’m not a Facebook user so I don’t know whether there are any aspects of it that Google obviously would do better. However I can guess that they will have one thing in common, and that’s one of the mail reasons I don’t use Facebook.

The user is not the customer, the user is the product. I always prefer to be the customer.

Here a link to a video and an about page for Google+.